A Complete Brand Consultation for Weima

Weima is a China based Agricultural Machinery Manufacturing Company. Their focus is to be an independent Manufacturing Industry around the Globe and had established their units in more than 20+ countries. InfinityHub, as a part of their goal, helped to establish units in India and transformed their operations into digital.

Weima Agricultural Machinery Manufacturer

InfinityHub adopts to every new challenge. Weima, where we had an opportunity to support for a complete Brand’s organisational model and brand marketing strategy to promote in India. We executed personalized branding strategies based on the location all over Tamil Nadu.

Identified Challenges

Identifying and Targeting

A perfect strategy leads a perfect Brand.

The significant challenge with Weima is that, understanding the market requirements for a foreign brand and establishing them in India. The challenge for us was in research and execution of legal procedures and identifying the potential demand of the products in Agriculture Industry.

With our team’s strong research skills, Weima identified all the possibilities of Indian Agriculture Market and handled all their marketing activities digitally.

Operational Strategies

Strategic Direction and Focus.

Establishing a China based Company in India is challenging in Indian Market. To create an operational strategy that’s effective for each agricultural region in Tamil Nadu is even more challenging for Weima. That’s when InfinityHub took the initiative and started its regional research and planning.

Digital Presence

Rule the Market with Clicks.

Establishing a strong online presence is essential and for a brand of foreign land it’s a necessity to sustain in the market. Weima understood this after strong research of how Indian Market works currently. Without a digital presence, Weima’s website traffic and social media reach would have been limited. InfinityHub’s team worked on SEO, SMM, Paid Advertising Campaigns for them and now the reason for their strong digital presence.

Sales and Support

The Beginning of New.

Sales is for Weima and support is for Customers. We created a demo service model for each and every customer before purchase and gave them a hope of finding the best product. With this strategy, InfinityHub created a trust among the customers and helped Weima achieve a volume of sales in short period.

Strategy and Solution

Brand Modelling

As a Brand from foreign land, Weima required more research and planning to define them in our Indian Market. InfinityHub developed Weima a complete brand strategy to explore our market.

Personalized Targeting

With Weima, we focused on personalized marketing strategies after conducting complete location-based research in the Agriculture Industry.

Growth Marketing

We developed a comprehensive digital presence for the Brand and promotional activities such as SEO, SMM, Content Creation and targeted Advertising Campaigns.

Digital Trademark Acquisition

We assisted Weima in obtaining a digital trademark ensuring, legal protection d recognition activities through research, documentation and legal guidance.

The Accomplishments

Digital Services Offered!

A Recognised Brand in New Market

With InfinityHub’s strategic Digital Marketing and paid advertising campaigns, Weima established themselves as a leading Agricultural Machinery Manufacturer brand throughout Tamil Nadu in a year.

A Strong Digital Presence:

Weima is a trusted Manufacturer of farmers in Tamil Nadu who has a strong digital presence offering demos and live applications of products. This strategy of market helped them improve their product awareness and sales from 5% to 15% in six months of rigorous digital advertising.

Social Networking

The strategy here is to reach more customers through happening social media platforms like Instagram and create a strong customer network. With InfinityHub’s constant support increased their social media exposure and customer engagement from scratch to 30% and expecting to reach 10% more in next two months.